Simple pricing. Start free.
From basics to enterprise — solo shopkeepers to large teams.
From a shop's inbox to an enterprise service desk. Answer customers free forever, then upgrade for your own number, a real help desk and more — and only ever pay for the messages you actually send.
- Shared demo number & inbox · 3 free test enquiries
- Email + 1 web form
- 2 seats · 500 contacts
- Everything in Free
- Own WhatsApp number + SMS
- ₹150 message credit/mo
- 5 seats · campaigns · payments
- Everything in Pay as you go
- Help Desk — tickets · CSAT · KB · portal
- 3,000 messages included
- 10 seats · 25,000 contacts
- Everything in Premium
- SLA policies · routing · reporting
- RBAC · time tracking · Verification API
- 7,500 messages · 25 seats
- Everything in Business
- SSO/SCIM · audit & SIEM
- White-label · DPA · uptime SLA
- Dedicated support
| Free₹0 | Pay as you go₹999/mo | Premium₹2,999/mo | Business₹6,999/mo | EnterpriseLet's talk | |
|---|---|---|---|---|---|
| Channels | |||||
| Shared demo · 3 tests | ✓ own | ✓ own | ✓ own | ✓ multiple | |
| SMS | — | ✓ | ✓ | ✓ | ✓ |
| ✓ | ✓ | ✓ | ✓ | ✓ | |
| Web forms | 1 | Unlimited | Unlimited | Unlimited | Unlimited |
| Team & customers | |||||
| Team members | 2 | 5 | 10 | 25 | Custom |
| Stored contacts (CRM) | 500 | 5,000 | 25,000 | 100,000 | Custom |
| Conversation history | 90 days | 12 months | Unlimited | Unlimited | Unlimited |
| Shared inbox | ✓ | ✓ | ✓ | ✓ | ✓ |
| Help Desk (core) | |||||
| Tickets · canned replies · tags | — | — | ✓ | ✓ | ✓ |
| Business hours + basic SLA | — | — | ✓ | ✓ | ✓ |
| CSAT surveys | — | — | ✓ | ✓ | ✓ |
| Knowledge base + help center | — | — | ✓ | ✓ | ✓ |
| Customer self-service portal | — | — | ✓ | ✓ | ✓ |
| Advanced service ops | |||||
| Configurable SLA policies | — | — | — | ✓ | ✓ |
| Auto-assignment / routing | — | — | — | ✓ | ✓ |
| Time tracking | — | — | — | ✓ | ✓ |
| Custom roles (RBAC) | — | — | — | ✓ | ✓ extensible |
| Reporting & analytics | — | — | — | ✓ | ✓ |
| Verification API | — | — | — | ✓ | ✓ + SLA |
| Enterprise & security | |||||
| SSO (SAML/OIDC) + SCIM | — | — | — | — | ✓ |
| Audit export / SIEM feed | — | — | — | — | ✓ |
| White-label · reseller | — | — | — | — | ✓ |
| DPA · data residency · uptime SLA | — | — | — | — | ✓ |
| Reach | |||||
| Campaigns | — | Pay per use | ✓ | ✓ | ✓ |
| Catalogue | — | Basic | ✓ | ✓ | ✓ |
| Payments | — | ✓ | ✓ | ✓ | ✓ |
| Included messaging | |||||
| Service conversations | Demo | Free | Free · unlimited | Free · unlimited | Free · unlimited |
| Non-marketing messages / mo | — | ₹150 credit | 3,000 | 7,500 | Custom |
| Marketing / promotional | — | Pay per msg | Pay per msg | Pay per msg | Pay per msg |
| Support | |||||
| Support | Community | Priority | Priority + onboarding | Dedicated + SLA | |
Launch pricing, indicative and adjustable. WhatsApp & SMS are billed from a prepaid wallet — service replies are free, and every paid plan includes a monthly bundle of non-marketing messages.
📍 The rates below are the India (₹) reference. Per-message pricing (WhatsApp, SMS, email) varies by country — your rates in India are set with your in-country provider. Ask us for a local rate card →
| Message type | What it is | Rate |
|---|---|---|
| WhatsApp — Service | Customer messages first, you reply within 24h | Free |
| WhatsApp — Utility | Order updates, receipts, reminders | ₹0.14 |
| WhatsApp — Authentication | OTP / login codes | ₹0.14 |
| WhatsApp — Marketing | Offers, promos, broadcasts | ₹0.90 |
| SMS — Transactional | DLT transactional | ₹0.19 |
| SMS — Promotional | DLT promotional | ₹0.23 |
| Email (beyond plan allowance) | Per email | ₹0.05 |
| Verification — email | Per check | Free |
| Verification — WhatsApp / SMS | Per check | ₹0.55 |
| AI Help Desk reply | Add-on | ₹999/mo ≈ 1,000 replies, then ₹1.50 |
Rates are billed in INR from your prepaid wallet and shown live in-app before you send. Service replies — when a customer messages you first — are free. Rates track WhatsApp/Meta and carrier pricing and may change with currency movements or provider revisions; you'll always see the current rate in your wallet.
| Free | Pay as you go | Premium | Business | Enterprise | |
|---|---|---|---|---|---|
| ① Included (allowance, then billed) | |||||
| Included messages / month (then pay-per-use) | — | ₹150 credit | 3,000 | 7,500 | Custom |
| Email sends / month | 500 | 2,500 | 10,000 | 50,000 | Custom |
| WhatsApp/SMS verifications | — | Credits | 500 | 2,000 | Custom |
| ② Workspace (fixed caps) | |||||
| Team members | 2 | 5 | 10 | 25 | Custom |
| Stored contacts (CRM) | 500 | 5,000 | 25,000 | 100,000 | Custom |
| Media storage | 100 MB | 5 GB | 25 GB | 50 GB | Custom |
| Attachment / file | 5 MB | 16 MB | 16 MB | 16 MB | Custom |
| ③ Pay per use — from your wallet (no cap) | |||||
| WhatsApp / SMS messages | Demo only | Pay per msg | Pay per msg | Pay per msg | Pay per msg |
| Campaign recipients / month | — | Pay per use | 50,000 | 200,000 | Custom |
| API rate limit | — | — | 60/min | 300/min | Custom |
Included messages are free each month; beyond them you simply pay per message (see Message rates) — you're never stopped from reaching a customer. Service replies are always free and unlimited. Policy (all plans): opt-in contacts only · no purchased lists · no spam · abuse may be throttled or suspended — this protects every user's WhatsApp number quality.
Estimate your monthly bill
Enter what you expect to send each month. We'll price every plan and point you to the best fit — service replies are always free.
Estimate only, based on published rates. All rates include our service fee — nothing extra is added at checkout. Beyond your included bundle you pay per message; you're never blocked from reaching a customer.
Simple billing & invoicing — no bill shock
Clear monthly plans, a prepaid wallet that never expires, and a proper GST invoice for everything. You always know exactly what you're paying for.
Pay only for what you send
Every message is metered by type. No minimums and no lock-in — you're billed for what actually goes out, nothing more.
Included first, then wallet
Each month your plan's included messages are spent first; anything beyond draws from your prepaid wallet — simple, predictable, in that order.
A wallet that never expires
Top up once by UPI or card and your balance stays yours — forever. No "use it or lose it" on money you've already paid for.
Proper GST invoices
Every plan payment and wallet top-up gets a downloadable GST tax invoice — clean, compliant and ready for your accountant.
Itemised usage statement
A clear monthly breakdown of every WhatsApp, SMS and email you sent — by type — so there's never a surprise on the bill.
Nothing hidden at checkout
The rate you see is the rate you pay — our service fee is already included. No setup fees, no surprise markups.
Simple enough for a shop, secure enough for enterprise
The Enterprise plan adds the identity, security and compliance controls a procurement or security review asks for — so a bank, hospital or large team can run Truspond with confidence.
SSO + SCIM
SAML/OIDC single sign-on and SCIM auto-provisioning, so staff identity lives in your directory.
Custom roles (RBAC)
Build roles in the portal and map every permission and team to how your organisation actually works.
Audit & SIEM
Full audit-log export and a SIEM feed (CSV + webhook), so your security team sees every action.
White-label
Run the whole platform under your own brand and domain — for resellers and large deployments.
Data residency & DPA
A signed DPA, data-residency options and privacy controls built in for compliance reviews.
Uptime SLA & support
A written uptime commitment, dedicated support and onboarding for teams that can't go down.
Common questions
Is the free plan really free?
Yes — the Free plan is ₹0 with no card. You get web forms that email you every enquiry, a shared inbox, and WhatsApp enquiries through a shared demo number. You only ever pay for messages you choose to send.
What's the difference between Pay-as-you-go and Premium?
Pay as you go (₹999/mo) is your own WhatsApp number and inbox, with ₹150 of message credit each month — you then pay only for the messages you send. Premium (₹2,999/mo) adds the full Help Desk, campaigns, catalogue, more seats and 3,000 non-marketing messages included for one flat fee. Choose Pay-as-you-go for low or seasonal volume; Premium once you're running customer service properly.
How are WhatsApp and SMS messages charged?
Messages are billed from a prepaid wallet at published per-message rates, shown live in-app before you send. Service replies — when a customer messages you first — are free. Marketing is always metered; each paid plan also includes a monthly bundle of non-marketing (utility, authentication and transactional SMS) messages, after which you simply pay per message.
Which plan has the advanced help desk (SLA policies, routing, reporting)?
Premium includes the core Help Desk (tickets, CSAT, knowledge base, self-service portal). Business adds configurable SLA policies, auto-assignment and routing, time tracking, custom roles (RBAC), reporting and the Verification API. Enterprise adds SSO/SCIM, audit export/SIEM, white-label, DPA and an uptime SLA.
How does verification pricing work?
Email verification is free. WhatsApp and SMS verifications use prepaid credits, with an included monthly quota on the paid plans and top-ups beyond it. More about Verify →
Do I get invoices, and does my wallet balance expire?
You get a downloadable GST tax invoice for every plan payment and wallet top-up, plus an itemised monthly usage statement broken down by channel and message type — so nothing is a mystery. Your prepaid wallet never expires: top up anytime by UPI or card and the balance stays yours. Only the messages included with your monthly plan reset at the start of each billing month.
Think we're hiding a detail? Prove us wrong.
We publish every plan, every per-message rate and every fair-use limit — on purpose, right here. No "contact sales" walls, no surprise line items. If you spot anything unclear, or a cost you can't find, tell us — we'll clarify it so you're never surprised. Genuine gaps get fixed, usually within days.
Tell us what's missing →A real person reads every message — no bots, no runaround.
Try Truspond free — no card needed
Set up your unified inbox tonight, or ask us to do it for you.